Language is incredibly important to us and touches us at a very deep level. This is wonderfully illustrated by this story from today’s Telegraph:
Four-out-of-five airline passengers feel more at ease if their pilot speaks with a “posh” voice, according to new research.
And while air travellers are also reassured by Scottish and Newcastle accents, 76 per cent said that they would take no comfort from hearing a Birmingham voice over the tannoy. (Read the story).