I love this list from Merlin Mann.
Good blogs have a voice. Who wrote this? What is their name? What can I figure out about who they are that they have never overtly told me? What’s their personality like and what do they have to contribute — even when it’s “just” curation. What tics and foibles fascinate make me about this blog and the person who makes it? Most importantly: what obsesses this person?…
For those of you who think that a good technorati rating is a sign of success (you know who you are), Marlin gave a great quote in a lecture:
“To be famous for blogging among bloggers is perhaps the saddest thing in the world.”