Not everything that claims to be Christian witness is actually effective or even comprehensible to other people. It’s also true that not all forms of aid or financial support are effective in helping the people they are aimed at; in fact some forms of outside development aid can actually be harmful.
However, while trying to be balanced and charitable, I do have one huge problem with the whole Band Aid thing; it portrays Africans as people who need things doing for them and aren’t able to address their own problems. Of the six countries which have been affected by the current Ebola outbreak, two (Senegal and Nigeria) have contained it effectively (which is more than the USA managed) and Mali seems to be on top of it.
The uncomfortable message in this video is applicable to Christian mission as much as it is to the wider development world. There is a role for expat missionaries and volunteers in Africa, but that role is working alongside local people, under their leadership and responding to their realities. Not taking pre-packaged solutions from the West.
“The Church’s mission is to participate in God’s mission to restore the whole creation and all of human life. If the scope of salvation is as broad as creation, our participation must equally broad. The gospel is a gospel of the kingdom – the restoration of God’s rule over the world. The church is a sign, foretaste and instrument of the kingdom of God in the world…”